Case Study: Horizon Strategy
Locking in Loyalty - 95% Retention with Smart Renewals
The Challenge
Horizon Strategy had strong offerings but a weak renewal process. Too often, they engaged agencies too late in the decision-making cycle, giving competitors the perfect opportunity to step in and take their business. Without a structured client retention framework, they were leaving deals on the table and risking long-term revenue stability.
The Ripplebay Approach
Ripplebay developed a proactive, data-driven renewal strategy that prioritized early engagement, reinforced Horizon Strategy’s value to existing clients, and introduced a structured approach to renewal conversations. Our focus was on locking in client loyalty before competitors even had a chance to enter the conversation.
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We implemented a tiered engagement model, ensuring high-touch outreach for key accounts.
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We optimized data visibility, allowing the team to track renewal timelines and client sentiment more effectively.
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We refined messaging and positioning, turning the renewal process into an opportunity to reinforce Horizon’s strategic value.
The Impact
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95% client retention rate secured through a structured renewal process.
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Stronger client relationships, leading to increased upsell and cross-sell opportunities.
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A competitive advantage in renewals, transforming retention from a risk into a growth driver.
By shifting from reactive to proactive, Horizon Strategy now locks in renewals with confidence—ensuring stability, long-term revenue, and a competitive edge.