PROJECT BLUE
BRAND REPOSITIONING FOR GROWTH

Project Blue was widely recognized as a cost-saving tool for workers’ compensation reserves, but that wasn’t enough to drive long-term success. Agencies viewed it as transactional—useful but easily replaced. To scale, they needed to shift from being a simple service provider to a high-value strategic partner that agencies relied on for growth. Ripplebay redefined their positioning, emphasizing data-driven insights, competitive differentiation, and long-term industry impact. With a stronger narrative, clearer messaging, and a market-leading approach, Project Blue transformed its role in the industry—securing deeper client relationships and unlocking new revenue opportunities.