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PROJECT BLUE
BRAND REPOSITIONING FOR GROWTH

Project Blue was widely recognized as a cost-saving tool for workers’ compensation reserves, but that wasn’t enough to drive long-term success. Agencies viewed it as transactional—useful but easily replaced. To scale, they needed to shift from being a simple service provider to a high-value strategic partner that agencies relied on for growth. Ripplebay redefined their positioning, emphasizing data-driven insights, competitive differentiation, and long-term industry impact. With a stronger narrative, clearer messaging, and a market-leading approach, Project Blue transformed its role in the industry—securing deeper client relationships and unlocking new revenue opportunities.

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1201 W Peachtree St. NW

Suite 2625

Atlanta, Ga 30309-3499

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Ripplebay, LLC is a limited liability company registered in the state of Georgia, United States. All content and materials on this website are the property of Ripplebay, LLC and are protected by applicable copyright and intellectual property laws. Unauthorized use or duplication of content without explicit permission is prohibited. RIP360 is a trademark of Ripplebay, LLC. All rights reserved. (Note: The trademark status of RIP360 is pending.)

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