Case Study: Horizon Strategy
Locking in Loyalty - 95% Retention with Smart Renewals
The Challenge
Horizon Strategy had strong offerings but a weak renewal process. Too often, they engaged agencies too late in the decision-making cycle, giving competitors the perfect opportunity to step in and take their business. Without a structured client retention framework, they were leaving deals on the table and risking long-term revenue stability.
The Solution
Ripplebay developed a proactive, data-driven renewal strategy that prioritized early engagement, reinforced Horizon Strategy’s value to existing clients, and introduced a structured approach to renewal conversations. Our focus was on locking in client loyalty before competitors even had a chance to enter the conversation.
We implemented a tiered engagement model, ensuring high-touch outreach for key accounts.
We optimized data visibility, allowing the team to track renewal timelines and client sentiment more effectively.
We refined messaging and positioning, turning the renewal process into an opportunity to reinforce Horizon’s strategic value.
The Impact
1. 95% client retention rate secured through a structured renewal process.
2. Stronger client relationships, leading to increased upsell and cross-sell opportunities.
3. A competitive advantage in renewals, transforming retention from a risk into a growth driver.
By shifting from reactive to proactive, Horizon Strategy now locks in renewals with confidence—ensuring stability, long-term revenue, and a competitive edge.